Beer.For further information visit www.coorsbeer.comIntroducing The Worlds Most Refreshing Beer™Coors is a clean light and refreshing lager with low bitterness and crisp finish that delivers mountain cold refreshment. Coors is best served cold. Every pack features our unique thermochromic ink. When the mountains on the bottle or can turn blue Coors is mountain cold and ready to drink. Its our Cold Beer Guarantee and its how you know Coors is at the perfect temperature. Remember Blue Mountains = Cold Beer.Coors was born in the Rocky Mountains which stretches 3000 miles across North America reaching their highest point in Colorado.In 1873 our founder set out in search of the perfect brewing conditions and rather than being put off by these inhospitable Rocky Mountains he took inspiration from it choosing to settle right by an icecold creek 5500 feet above sea level… and thats where the Coors story began.The Coors Brewing Companys first brewery is still based in Clear C