LOREAL PREF META PINK S/PRMT HAIR DYE Inspired by the digital world, our most innovative expertise for the first time in an all-in-one kit. New Préférence Metavivids brings an ultra intense colour thanks to a semi-permanent formula. Our permanent bleach and semi-permanent conditioning colour will help you achieve a high intensity result. For best colour visibility, bleaching is a mandatory step. Not adapted for grey hair.Goes well withElvive Bond Repair Pre-ShampooUp to 9 Level LiftVisible on dark shadesLast Up to 4 weeks