LOREAL PARIS PREFERENCE BRIGHT RED Colorista is now Preference Vivids. Our Preference expertise is at the service of Vivid Colours. Get a Bright Red bold colour with radiance that holds for up to 8 weeks*. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Bright Red was inspired by the famous, bright and authentic red Moulin Rouge, located at the bottom of Montmartre hill. Be colour safe and always do your 48-hour patch test.- Our Preference expertise is now at the service of Vivid Colours. Get a Bright Red bold colour with radiance that holds for up to 8 weeks*- Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist