LOreal Paris Preference Vivids 5.23 Mocha Permanent Hair DyeColorista is now Preference Vivids. Our Preference expertise is at the service of Vivid Colours. Get a Mocha bold colour with radiance that holds for up to 8 weeks*. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3x shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Mocha was inspired by the cuban coffee and its warm and natural mocha color that Havana residents love. Be colour safe and always do your 48-hour patch test.*Instrumental TestColorista is now Preference Vivids. Our Preference expertise is at the service of Vivid Colours, in 14 shimmering shades. Get high-intensity, bold colour with radiance that holds for up to 8 weeks*. Preference Vivids leverag