LOREAL PARIS PREFERENCE MAGNETIC PLUM - Our Preference expertise is now at the service of Vivid Colours. Get a Magnetic Plum bold colour with radiance that holds for up to 8 weeks*.- Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 2X shinier hair and a luminous colour result you can trust.- Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks.Colorista is now Preference Vivids. Our Preference expertise is at the service of Vivid Colours. Get a Magnetic Plum bold colour with radiance that holds for up to 8 weeks*. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter