LOREAL PARIS PREFERENCE BLUE BLACK Colorista is now Preference Vivids. Our Preference expertise is at the service of Vivid Colours. Get a Blue Black bold colour with radiance that holds for up to 8 weeks*. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Blue Black was inspired by Le Marais fashion street style and its iconic alive blue jeans. Be colour safe and always do your 48-hour patch test.*Instrumental TestColorista is now Preference Vivids. Our Preference expertise is at the service of Vivid Colours, in 14 shimmering shades. Get high-intensity, bold colour with radiance that holds for up to 8 weeks*. Preference Vivids leverages our loved Preference Liquid Ge