LOREAL PARIS PREFERENCE COOL BLONDES ICELAND Luminous Cool Blondes Full of Reflects - The translucent gel formula gives your hair a blonde shade with luminous cool reflects and intensifies the natural nuances of your hair colour.Discover the unique cool blondes of Préférence with light-reflecting dyes, for a luminous and sophisticated colour.Anti-Brassiness Purple Mask - A nourishing mask enriched with purple dyes that neutralise yellow undertones week after week. Apply the mask to keep your blonde cool for up to 6 weeks.* *based on 3 applications of Anti-Brassiness Purple Hair Mask.Shade 9.12 Siberia Shade 9.12 - was inspired by Siberia, the icy diamond from the East. As pure and breath-taking as the infinite frozen landscapes, this very light ash beige blonde is ideal to achieve a sophisticated look.LOreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the u