LOreal Paris Preference 8L Extreme Platinum Permanent Hair DyeLightens up to 8 levelsAbsolute platinum, lustrous shineExtreme lightening with brass-defying careFor the first time from LOréal Paris discover Preference 9 Level Lift. Our new innovative lightening technology delivers the ultimate platinum bleach colour result and ultra-caring properties for up to 5x stronger hair*. Formulated with innovative lightening technology and enriched with purple dyes to prevent a brassy effect, get a sophisticated and pure platinum blonde in just one step. Apply the reinforcing purple conditioner to intensely nourish your hair and get up to 5x stronger hair* (instrumental test) *For best results, use on blonde to dark brown hair. Not recommended on predominantly grey or heavily highlighted hair. Ultra-Platinum Bleach is a permanent hair colour. Development time from 30-45 minutes. Be colour safe and always do your 48-hour patch test.For the first time from LOréal Paris di