LOR EXCEL 4.11 ASH BROWN PRMT HAIR DYE Includes our triple Care Colour Ritual: 1. Protective Cool Colouring Cream, 2. Gentle pH Purple Post-Colour Shampoo, 3. Anti-Brassiness Purple Mask. Makes the hair shiny and supple whilst neutralising brassiness week after week.Triple Care Colour Ritual: Cares for your colour. Cares for your scalp. Cares for your hair. Follow our three step ritual:1. Protective Cool Colouring Cream: Enriched with Pro-Keratin. Protects the hair as it colours. Rich, long-lasting, cool colour.2. Gentle pH Purple Post-Colour Shampoo. Delicately cleanses the scalp and hair of excess residue. Smooths the hair and reveals a radiant colour.3. Anti-Brassiness Purple Mask. Makes the hair shiny and supple whilst neutralising brassiness week after week.Long Lasting Anti-Brassiness & Up to 100% Grey Coverage: Covers up to 100% greys and gives long-lasting cool colour.Anti-Brassiness Purple Technology: New routine, formulated to be used specifically