LOREAL PARIS EXCEL COOL ULTRA ASH BLONDE Includes Our Triple Care Colour Ritual: 1. Protective Cool Colouring Cream, 2. Gentle pH Purple Post-Colour Shampoo, 3. Anti-Brassiness Purple Mask. Makes the hair shiny and supple whilst neutralising brassiness week after week.Long Lasting Anti-Brassiness & Up to 100% Grey Coverage: Covers up to 100% greys and gives long-lasting cool colour.Anti-Brassiness Purple Technology: New routine, formulated to be used specifically after Excellence Cool Crème. It reveals colour radiance and keeps your beautiful cool colour over time.Gentle pH Post-Colour Purple Shampoo: Delicately cleanses the scalp and hair by gently rinsing away excess residue. Smooths the hair and reveals a radiant colour. Formulated specifically to be used right after colouring your hair.Anti-Brassiness Purple Mask: Week after week it neutralises the unwanted yellow and orange tones in your hair, thanks to a special calibration of purple dyes.Triple Care