This Pure & Fresh Gel wash has been specially formulated to protect the natural balance of you intimate skin. The gentle formula contains ingredients from natural origins that work in harmony to provide comfort and protection whilst providing an immediate and lasting feeling of freshness without the dryness or irritation that can be caused by soap.The low pH of the intimate area helps to protect against irritation and this can be upset by ordinary soaps. Femfresh triple action Pure & Fresh gel wash is pH-balanced and hypoallergenic and can be used all over the body as a normal shower gel.