Arm & Hammer Charcoal White 75MlArm & Hammer Charcoal White Baking Soda toothpaste gently removes impurities from the tooth’s enamel surface that can cause daily stains, removing 100% more surface stains*. While the Active Calcium™ works to rebuild and restore enamel surface giving you twice the enamel strength compared to your regular toothpaste**. Specially formulated with Baking Soda, nature’s clinically proven cleaner manufactured from Trona. A naturally occurring mineral formed from evaporated natural saltwater lakes in Green River, Wyoming, USA since 1867. Baking soda toothpaste for the exceptional deep clean * With twice daily brushing **than a regular toothpaste when used as directed.TM trademarks of Church & Dwight Co., Inc.Restore Gloss - Enamel crevices are effectively filled in and gloss restoredRemoves More Plaque - around the gum line compared to regular toothpasteTwice the enamel strengthening compared to a regular to